A group of students from the Faculty of Civil Engineering & Technology (FKTA), Universiti Malaysia Perlis (UniMAP), actively participated in an entrepreneurship project under the Impact Digital Community Tourism (IDCT) 2.0 programme at the national level.

Through the effective use of social media platforms, the students successfully promoted community-based products by organising a competition involving UniMAP students who are active on social media. Participants produced engaging and interactive video content throughout the programme and utilised their personal TikTok accounts to promote local community enterprises.

One of the highlights of the initiative was the involvement of eight international students, who participated as part of the edutourism agenda. Their participation helped extend the reach of community product promotion, particularly the renowned Perlis shrimp paste (Belacan Perlis) industry, to an international audience.

This initiative not only enhanced students’ entrepreneurial skills and digital marketing capabilities but also contributed to elevating local products through wider and more impactful digital platforms. The programme reflects the importance of leveraging digital technology to support community development, promote local industries, and strengthen the connection between education, entrepreneurship, and tourism.